About
Our story
Our Story
Based in the heart of Norwood, The Home of Fire is a family-operated business helping builders deliver exceptional fireplaces and outdoor kitchens without the usual complexity or uncertainty.
We provide clear advice, the right products, and support from design through to installation. Our team combines hands-on construction experience with deep product knowledge, understanding what is required to meet homeowner expectations while keeping projects on track. The focus is simple: outstanding results, delivered without complications.
Our team
Our Team
Managing Director
Brian Elphick
With over 30 years of industry experience, Brian has built a reputation for delivering consistent, high-quality outcomes. His leadership continues to shape The Home of Fire, with a clear focus on quality, service, and long-term value for our partners.
General Manager
Cooper Elphick
With over a decade in the industry, Cooper brings a strong commercial focus and a proven ability to build lasting relationships. Combining deep product knowledge with practical industry insight, he leads our commercial operations to ensure a seamless, dependable experience for every builder we work with.
Business Development Manager
Josh Murphy
Relocating from Albury to Adelaide in 2025 to join Norwood Redlegs, Josh brings energy, discipline, and a team-first mindset to his role. A natural communicator, he builds strong connections with clients and is committed to delivering outcomes that exceed expectations.
Business Development Manager
Cooper 'Kerms' Harland
With a background in digital marketing, Cooper brings a sharp eye for detail and a strong client focus. He works closely with builders to ensure every interaction is smooth, responsive, and aligned with project needs.
Retail + Selections
Steve Meulengraaf
With significant experience and unmatched longevity in the role, Steve provides a high level of product knowledge and customer care. He ensures every client receives clear guidance and leaves confident in their selections.
Retail Manager - Selections
James Smith
A favourite amongst customers, James brings a wealth of knowledge specific to our industry and experience guiding customers and their contractors throughout selection and installation, drawing upon the full resources of The Home of Fire to ensure his customers are fully satisfied.
Warehouse Manager
Liam Elphick
Liam manages our Regency Park warehouse, providing assurance in our supply chain right through to delivery to the end customer.
Digital, Marketing + Sales Support
Samuel L. Gray
With a diverse background in engineering and tech, Sam supports the team with the technology that enables us to maintain a competitive edge amidst rapidly developing industry expectations. Great at making the printer work.
Commitment to the community
Community
Supporting our community through sponsorships and club involvement.
Book an Appointment
Send a message to our team.