About us
About
Based in the heart of Norwood, The Home of Fire is a family-operated business helping builders deliver exceptional fireplaces and outdoor kitchens without the usual complexity or uncertainty.
Meet with the teamOur story
Our Story
Based in the heart of Norwood, The Home of Fire is a family-operated business helping builders deliver exceptional fireplaces and outdoor kitchens without the usual complexity or uncertainty.
We provide clear advice, the right products, and support from design through to installation. Our team combines hands-on construction experience with deep product knowledge, understanding what is required to meet homeowner expectations while keeping projects on track. The focus is simple: outstanding results, delivered without complications.
How we work
We focus on making product selection clear, efficient, and well matched to the project. That means practical advice, premium products, and a showroom experience that helps clients decide with confidence.
Our team
Our Team
Managing Director
Brian Elphick
With over 30 years of industry experience, Brian has built a reputation for delivering consistent, high-quality outcomes. His leadership continues to shape The Home of Fire, with a clear focus on quality, service, and long-term value for our partners.
General Manager
Cooper Elphick
With over a decade in the industry, Cooper brings a strong commercial focus and a proven ability to build lasting relationships. Combining deep product knowledge with practical industry insight, he leads our commercial operations to ensure a seamless, dependable experience for every builder we work with.
Digital, Marketing + Sales Support
Samuel L. Gray
With a diverse background in engineering and tech, Sam supports the team with the technology that enables us to maintain a competitive edge amidst rapidly developing industry expectations. Great at making the printer work.
Business Development Manager
Josh Murphy
Relocating from Albury to Adelaide in 2025 to join Norwood Redlegs, Josh brings energy, discipline, and a team-first mindset to his role. A natural communicator, he builds strong connections with clients and is committed to delivering outcomes that exceed expectations.
Business Development Manager
Cooper 'Kerms' Harland
With a background in digital marketing, Cooper brings a sharp eye for detail and a strong client focus. He works closely with builders to ensure every interaction is smooth, responsive, and aligned with project needs.
Retail + Selections
Steve Meulengraaf
With significant experience and unmatched longevity in the role, Steve provides a high level of product knowledge and customer care. He ensures every client receives clear guidance and leaves confident in their selections.
Retail Manager - Selections
James Smith
A favourite amongst customers, James brings a wealth of knowledge specific to our industry and experience guiding customers and their contractors throughout selection and installation, drawing upon the full resources of The Home of Fire to ensure his customers are fully satisfied.
Commitment to the community
Community
Builder partnerships
We work closely with builders, architects, and designers to keep selections clear and installation requirements understood early.
Showroom experience
Our showroom is designed to help clients compare products confidently, with practical guidance that keeps projects moving.
Ongoing support
From first enquiry through to final product selection, the team is available to help resolve questions and reduce uncertainty.
Book an Appointment
Send a message to our team.